Manera Core Principles: QUALITY IS OUR SPECIALTY

The Manera CORE PRINCIPLES Series continues.

Our team doesn’t cross an invisible line when it walks into the office after an early morning session. The mood doesn’t change; the fun doesn’t disappear. That is because our passion for innovation is just as important as our passion for the water.

We don’t follow trends nor market studies. Maybe a bit selfishly, we first do everything for ourselves, and we listen to our instincts.

What would we like to have when we are out there? We think about and create quality products for our own use. Of course, we are lucky and grateful to be able to then share them with people as passionate as us.

Our Research & Development process flows in a simple yet effective pattern: design, prototype, test. Design, prototype, test. And so on. The cycle is in constant motion. From inception to R&D, to testing and eventually a lifetime in the water, each of our products comes directly from our team.

This process allows for critical thought and the search for perfection. No matter how long it takes. We don’t settle for “good enough” despite looming deadlines. Our quest for what we deem to be quality is continuous, one which gives our customers something they can believe in.